From Anti-Instagram to Marketing Goldmine: How BeReal Can Unlock Authenticity for Your LinkedIn Strategy

In the polished world of LinkedIn, BeReal, the unfiltered photo-sharing app, stands out as a defiant anomaly. With its focus on real-time moments and raw authenticity, BeReal offers a unique opportunity for brands to connect with Gen Z audiences in a meaningful way. Forget staged photoshoots and curated feeds; BeReal is about capturing genuine moments and interactions, which can resonate deeply with the values-driven, experience-seeking Gen Z demographic.

1. Reaching Gen Z Where They Matter: Gen Z values authenticity and shuns performative perfection. BeReal provides a platform where brands can break through the noise and showcase their true values and culture. Imagine capturing your team collaborating, brainstorming, or enjoying a casual coffee break — these glimpses into your “real” side build trust and connection with Gen Z audiences.
2. Leveling the Playing Field: Unlike traditional social media algorithms, BeReal’s daily two-minute window democratizes content creation. Smaller brands and even individual employees can participate and gain visibility directly alongside larger companies. This opens doors for organic reach and authentic conversations with your target audience.
3. Engagement Beyond Metrics: Forget chasing likes and follower counts. BeReal fosters genuine interactions through real-time comments, challenges, and direct communication. Imagine hosting a “Day in the Life of…” challenge or participating in trending topics — these engagement opportunities build strong relationships and turn online connections into brand advocates.
4. Showcasing Values, Not Just Products: BeReal allows you to visually showcase your brand’s values in action. Share your team volunteering, celebrating diversity, or supporting a local cause — these moments resonate with Gen Z’s values-driven mindset and create emotional connections that traditional marketing messages can’t replicate.
5. Embrace the Messy (and Human): Ditch the filters and staged scenarios. BeReal thrives on imperfection. Share a product development setback, a brainstorming session gone awry, or a funny blooper reel. This vulnerability humanizes your brand and shows Gen Z that you’re real people they can relate to.

• Authenticity is key: Be genuine in your interactions and content.
• Engage actively: Respond to comments, participate in challenges, and show genuine interest in your audience.
• Showcase your people: Feature employees and their stories to build trust and connection.
• Embrace imperfection: Don’t be afraid to show the messy side of your brand.
• Focus on values: Align your BeReal content with your brand’s core values.

Conclusion:

BeReal isn’t just a social media app; it’s a marketing opportunity to build authentic connections with Gen Z audiences. By leveraging its focus on real-time moments, genuine interactions, and shared values, brands can unlock a goldmine of engagement and loyalty on LinkedIn. So, put down the filters, grab your phone, and join the BeReal revolution. Your LinkedIn audience will thank you for it.

Remember, authenticity is the new currency. BeReal is the platform where brands can spend it wisely and reap the rewards of genuine connections.